9 LinkedIn Marketing Tips for Small Businesses

9 LinkedIn Marketing Tips for Small Businesses On July 10, 2014, Social Media Examiner quoted me in their compilation article 9 LinkedIn Marketing Tips From the Pros. Since I often receive questions about how companies can use LinkedIn for their marketing efforts, I thought it would be valuable to share this post with you. If you are a job seeker, all but the first of these tips apply to you! Here’s what you’ll learn about strategies to boost your LinkedIn marketing: Use LinkedIn Sponsored Updates to build credibility and exposure. Use LinkedIn’s analytics to make sure you’re getting sufficient value from your investment. (I have not used this feature but it might be the right strategy for some businesses.) Add Rich Visual Content to Your LinkedIn Profile to spice up its look and feel! Implement Influence Networking (Build real, personalized, ongoing relationships) to stand out from your competitors. Offer Value in Discussion Groups (Provide quality content to prospective buyers) to establish thought leadership and trust. Optimize Your Personal Profile (How to Write a KILLER LinkedIn Profile is a great start for this!) Tag Your Connections in Posts using the @ symbol followed by the person’s name. Focus on Small, Local Discussion Groups to make the biggest impact with your discussion participation (this was my contribution to the article!) Develop Relationships Instead of Adding Connections, through both your personal and company pages. Don’t Treat LinkedIn Like an Online Version of Your Resume – instead, be creative with your presentation of what you can do for your customers. Sell yourself based on the problems you can solve. (If you are a job seeker, you might be thinking you need to have an online version of your resume. But you can take a creative approach rather than create a carbon copy on LinkedIn. Consider what will sell you the best to a prospective employer and write your profile that way!) For expanded information on each one of these points, check out the full article at 9 LinkedIn Marketing Tips From the Pros. And if you’re a small business looking for ongoing LinkedIn marketing support, please contact us at teesupport@theessayexpert.com. We have experts we can refer you to!

6 polite and professional ways to call out a lazy coworker

6 polite and professional ways to call out a lazy coworker It’s not your job to motivate or police your coworkers. If it were, you would be their boss. But if you have a lazy coworker it can be a drag on your department or a team project- and in large and small ways, a coworker’s laziness can grate on you and affect your work life for the worse. Mix in a sense of unfairness about what some coworkers get away with, and you have a recipe for frustration and job dissatisfaction. But you don’t just have to throw up your hands and despair- there are a few ways to make sure someone else’s laziness doesn’t create a dysfunctional work day for you.1. Be directThe worst thing to do would be to engage in passive-aggressive behaviors- jokes, subtle hints, and sarcasm rarely land the way you want them to and your message may not be taken seriously or received at all. Make it easy on yourself: sum up the problem and how it affects you in one sentence and ask to have a short conversation with your coworker. You donâ€℠¢t need to agonize over a carefully worded email. Don’t be too confrontational or accusatory; just keep it simple, like: Could you pay more attention to this? When you don’t, I have more work to do. Sometimes laziness continues precisely because no one points it out. The simple antidote? Be direct.2. Be quickNever call out a coworker when you are truly annoyed, because that will surely lead to unprofessional behavior. On the other hand, it’s best to address an issue soon after it happens, so your coworker is clear on a specific time they were engaging in lazy behavior, and they don’t perceive you as nursing a weird grudge. Waiting too long after the fact can make it seem like you’ve been stewing for days- and rehashing the past can add another toxic element to the mix, causing your coworker to become defensive. Again, be direct, and point out something concrete that will make things better, and help your coworker snap out of their lazy habits.3. As k a favorIf either of the first two options seem too confrontational, you can directly ask your coworker for help on a project. It’s easy for some to ignore a task; it’s much harder to ignore a human being asking for help. This puts the lazy coworker in an awkward position: either they have to take the strong stance of saying â€Å"No,† or simply help. Just something to keep in mind- a lazy person is not necessarily a discourteous person, but the favor will pit their laziness against their sense of decency to their coworkers.4. Set up check-in meetingsA deadline can be a great taskmaster for the go-getter. Why not try this out for the lazy? A check-in meeting where each coworker sums up their progress on a project creates a certain level of accountability. The lazy coworker will be lagging behind, have nothing to report, and it will be obvious to everyone in the room. In essence, the lazy coworker will call themselves out, and the burden won’t be on you.5 . Suggest a better workflow to your supervisorThis doesn’t mean rat someone out or complain about their laziness to a supervisor, because that may not appear professional either. This option acknowledges that it’s not your job to pick up the slack for coworkers, nor is it your job to get them to do their work. If you see a better way to divide and conquer a task and you suggest it, this shows you are taking initiative and can help change the dynamic of how your team or department works together.6. Form a bondSometimes the only real thing you can change about your work situation is how you react and feel about it. If your frustration over your coworker’s laziness has reached the boiling point, take it down a notch. You don’t know what personal life issues your coworker may be facing. Be friendly. Bond with your coworker and try to reach a better understanding of them on a personal level. This can help reduce your frustration and make it easier if you ever do need to call them out on their behavior in the future.